ALLCORE Group Inc is a Non-Destructive Building Diagnostics Company, that uses mostly infrared technology to analyze buildings condition and identify hidden problems, leaks and other issues.
WHAT WE DID
About The Project
We have worked with ALLCORE Group Inc for many years, performing multiple major and many on-going projects. See what we did⚡️
Visual Identity
We had to develop and create a full visual identity including logo, brand colours and patterns, full stationery pack with corporate documents templates, letterhead, envelopes, business cards, vehicle wraps and many more.
Website Design
We had to create a reliable and functional website, that would be simple enough to be "on-brand", however it had to be comprehensive enough to educate prospects on the new technology being used.
Online Presence Setup
We had to setup all social media channels to be fully functional and ready to be transferred to their internal marketing team to right aways start posting regularly without any other setup work needed.
Logo Design
We had a goal to create a logo, which would make an impression of corporation with a heritage instead of a small business startup. We also had to make sure the logo is not implying any specific service or product because ALLCORE Group planned to scale fast and probably add new product types and services.
Brand Identity
We had to create a comprehensive look with the corporate company vibe. Our choice fee for concrete pattern to be main faded background as company work with concrete a lot and pass the look of buildings and other solid building structures. The very bottom of the website page and other marketing materials always ends with a strip of green lawn strip image to pass the eco-friendly and energy-saving goals.
Website Development
Initially we designed, copywrited and developed the first company website back in 2015. The hosting were purchased through GoDaddy and we hand-coded the web pages.
Over the years, internet HTML protocols have changed and certain website code became outdated with fast developing online standards. Also company found it very hard and inefficient to make website updates due to manual procedure required for GoDaddy FTP hosting (same as Wordpress).
Also it was hard for them to manage all different payments and subscriptions and make sure everything works seamlessly together (hosting, domain purchases, SSL certificates, backup subscription etc)
In 2021 they came back to use with above issues, asking us to see if we can make their process more efficient and centralized. As a solution we have migrated their website from GoDaddy to ORA Platform with CRM system.
As a result they were able to cut website management time by 75% and became more efficient with client management and boost their lead generation strategy leading to closing 25% more sales from incoming requests form prospects.
all website content is protected against "copy-paste"
